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Growth Product Manager based in Toronto, CA.


Hey there! I’m Abiola Apooyin — a Growth Product Manager based in vibrant Toronto, Canada. I turn ideas into scalable products, blending strategy, innovation, and unstoppable growth across Fintech, ClimateTech, eCommerce, SaaS, and HealthTech. I’ve built and scaled products for dynamic companies across Africa, the UK, and North America, always leading with a data-driven, customer-obsessed mindset.

My mission is simple: to create tech that transforms lives and drives businesses forward. I combine deep market insight, agile execution, and a relentless focus on delivering real value. Every day, I’m exploring new ways to bridge ideas, products, and meaningful impact.

What i'm doing

  • design icon

    Strategy

    Leading strategic planning; via deep market research, analyzing competitive landscapes, and defining growth-focused product strategies.

  • Web development icon

    Growth

    Designing and executing data-driven experiments focused on acquisition, activation, retention, and revenue optimization.

  • mobile app icon

    Technology

    Collaborating with engineering, design, and data teams to deliver scalable, tech-enabled solutions by integrating product management best practices.

  • camera icon

    Innovation

    Uncovering new market opportunities and develop breakthrough products that fuel sustainable growth and competitive advantage.

Testimonials

  • Warras

    Brian Warras

    We hired Aby for a 3-month contract to help us close strategic surgical training resources accounts in the MENA Area, his ability to blend strategy and products to achieve business growth is laudable.

  • Brenda

    Brenda A.

    Abiola worked with our Canada product team helping us in our quest to find market fit. Very professional guy!

  • Babasanmi

    JS Babasanmi

    Abiola supported the team with our Go-to-market efforts at Bridger and supported us with strategic insights and planning.

Trusted by

Resume

Education

  1. Smith's School of Business at Queens University, Canada

    2025

    Masters of Digital Product Management

  2. Nexford University, Washington D.C, USA

    2021 — 2022

    Master of Business Administration (eCommerce Specialization)

  3. Chartered Institute of Marketing (CIM), United Kingdom

    2020 — 2021

    DipM - Diploma in Professional Marketing (Level 6)

Experience

  1. Head, Business & Product Strategy

    2015 — Present

    Anfani - ClimateTech based in United Kingdom & Africa

  2. Product Growth Consultant

    2020 — 2025

    Multiple Startup's - Scandium.com, Bridger.africa etc. (SaaS, Fintech and HealthTech)

  3. Product Owner

    2021 — 2022

    Konga Online Shopping LTD - eCommerce platform in Nigeria

Affiliations


  1. Havard Business Review

    2023 - Present

    Advisory Council Member

  2. UNDP

    2024 — 2025

    Startup Mentor - HealthTech



Speaking Engagements



Skills

Methods

Wireframing Experience Prototyping User Stories Roadmapping Affinity Diagramming Product Strategy Data Analysis Market Validation AARRR Strategic Planning Go-to-market User + Stakeholder Journey Mapping

Tools

Figma Sketch Balsamiq Canva Hotjar Pendo Phase Mixpanel Notion Trello Jira Microsoft Office Google Suite Slack Github

Technical

HTML/CSS React
  • Awards

    Entreprenure of the Year x2

    2014

    Won the highly coveted Entreprenure of the year award at the University of Lagos, twice.

    Best Student, Innovation in Marketing

    2021

    Had the best Essay and Innovation case for the Chartered Institute of Marketing (CIM, UK) Academic year.

    Product Champion

    2019

    Multiple Products.

Blog


My Playlist



Contact

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